Brands create preferences because of their characteristics and personality. They are essential for a company’s success in markets where an abundance of products and services resemble each other more than ever before in their primary functions.
In our view brands can only evolve long-term and sustainably if a clear positioning is found, occupied and defended.
We support our clients in this process. We recommend relevant positions within the market environment based on detailed analyses, and we develop marketing strategies to conquer those positions and remain them in possession.
- Market Research and Competitor-Analyses, qualitative and quantitative
- Brand Positioning and Strategic Brand Management
- Development of off- and on-line Communication Campaigns